Marketing Plans

A key measure of success for many events is how many people attend or are exposed to the event's messages. Understanding who your target audience is and how to get their attention is crucial to successful event management.

Planning the finer details of event delivery is pointless if there is no-one there to share the event with... but the good news is that this can be overcome by the implementation of a quality marketing campaign. The people who attend events will come as a result of public invitation (advertising, social media, etc) or private invitation (direct personalised communication) and how they become aware of your event depends upon the type of event and your objectives for hosting the event.

360 Degree Events will work with you to identify who your target audience is, what your key messages are and what makes your event different to others that your target audience may be considering attending.

A communications plan and marketing strategy will be created to deliver key messages to your target audience; inviting them to attend or participate in your event. These marketing activities will then be incorporated into the critical path document to ensure that marketing tasks are executed with adequate time for your audience to respond and for their response to be considered against other planned activities - ie: confirming venue and catering requirements to accommodate the number of people who RSVP. 

Putting the plan into action is the next part of the process. 360 Degree Events will assist with the implementation of the marketing campaign and will act as the Project Manager monitoring progress and ensuring that everything stays on track and nothing slips through the cracks.

Click here to learn more about the Event Management Services offered by 360 Degree Events